Portrait of a franchisee in French-speaking Switzerland: Matthieu Pires
Matthieu Pires: an inspiring journey, from independence to the Swixim franchise
A journey as an independent, now heading an agency
Since 2018, Matthieu Pires has been operating in the Swiss real estate market as an independent agent. Driven by the ambition to open his own agency and become a reference in his region, he multiplied his training and strengthened his experience within the Swixim International Geneva agency.
This step allowed him to acquire solid skills before realizing his project: the creation of his Pires Real Estate Agency, in the heart of the Veveyse region.
An agency built on human values
From its launch in 2023, Matthieu Pires distinguished himself through an approach centered on listening, proximity, and personalized support. This vision quickly allowed him to create a relationship of trust with his clients and establish himself in a highly competitive local market.
In parallel, the agency maintained close collaboration with other members of the Swixim International Network, fostering the exchange of opportunities and valuable advice.
The choice to join the Swixim franchise
Aware of his region's potential and the challenges related to competition, Matthieu Pires received in October 2024 a partnership proposal from Nathalie and Thierry Caminati, respectively Vice CEO and CEO of the Swixim International franchise.
Seduced by the network's human values, its international dimension, and the quality of services offered, he decided to integrate the franchise system. A strategic choice, reinforced by:
- tailor-made support from the start,
- quality training for real estate agents,
- recruitment support, a real challenge for developing the business.
Rapid and concrete results
In less than ten months, the results are there:
- +40% in turnover,
- increased visibility thanks to the Swixim brand recognition,
- a mobilized team proud to participate in this evolution.
"I want to particularly thank my team, as well as Nathalie and Thierry Caminati, for their unwavering support since my beginnings in the network," emphasizes Matthieu Pires.
A strong message to future franchisees
Today, Swixim Châtel-St-Denis Pires Real Estate Agency continues its growth within the Swixim International network. Drawing from his experience, Matthieu Pires highly recommends this model:
"I can only recommend the Swixim franchise system, which allows integration into a quality network, surrounded by professionals sharing a common objective: bringing real value to our real estate agent profession."
