Portrait of a Swixim international franchisee in Pessac, France

In Pessac, Grégory charts a new course with Swixim
In the Bordeaux metropolitan area, Grégory, an experienced real estate professional, has decided to breathe new life into his business by joining the international Swixim network. A strategic decision driven by his desire to structure his growth around a model more aligned with his values.
A thoughtful repositioning.

After several years managing two franchised real estate agencies in the Bordeaux region, Grégory has decided to refocus his activity on the city of Pessac, which is more dynamic and better positioned strategically.
"I wanted to focus, expand my area, and give more reach to my agency."

Swixim: a meaningful encounter
That’s when Grégory was contacted by Fabrice Rouffiac, Swixim franchise developer. The flexible, collaborative Swiss model immediately caught his attention.
"I saw a human-scale network with a real ability to adapt to my project."
It wasn’t about starting from scratch, but switching franchises while building on what was already in place. The transformation was quick: within a month and a half, the visual identity was set, the signage updated, and the agency restarted with new energy.

The desire not to be alone
Grégory had already launched his own brand just after his studies. A rewarding but demanding experience. Today, he prefers the strength of a network:
"Franchising helps save time, benefit from a strong image, and above all, avoid isolation."
Beyond the structure, it was the human connection that convinced him.
"At Swixim, we discuss the project beforehand. It’s not a mold to fit into, it’s a real exchange."

A quick and human integration
The onboarding training in Geneva left a lasting impression:
"You really get into the DNA of the network."
Grégory highlights the availability of the team:
"Whenever we have a question, we get an answer."
Founder Thierry Caminati and his wife Nathalie provided strong support through advice and knowledge sharing. Caroline Goetz Assidi, Head of Development and Support, has been in direct contact with Grégory since the first meetings to assist and share experiences.

Any advice for those still hesitating?
"Swixim allows you to build a tailor-made model. It’s not a franchise factory. If you have a vision, a team, and are looking for a brand that can help structure your business without losing your freedom, it’s a really great choice."