Portrait of Swixim International Franchisees Ribeauvillé - Colmar
Portrait of Swixim International Franchisees: A Career Change in Duo, Driven by a Passion for Real Estate
In Haut-Rhin, along the legendary Alsace Wine Route, a couple of newly joined Swixim International franchisees embarks on a new entrepreneurial adventure. Meet these co-managers with rich and ambitious backgrounds.
A Career Change Driven by Experience and Common Sense
An executive in finance on one side, a B2C retailer on the other, the couple decided to turn a professional page in 2021, settling in Alsace after living abroad in Africa. With their agency initially launched under a different brand, they leveraged their respective skills: legal and real estate expertise for him, commercial flair for her.
Why Real Estate? A Thoughtful and Strategic Choice
“We analyzed our strengths, our experience, and our desire to complement each other. Real estate became the obvious choice,” they explain. They saw in this field a tangible way to invest locally while creating value.
Choosing Franchising: Support as a Key to Success
Starting out in franchising seemed natural: “When changing careers, it's essential to be supported. Even with experience in management and sales, you start from scratch.” Franchising offered them a reassuring, structured model, well-suited to their situation.
Why Swixim? Proximity, Transparency, and Ambition
After a disappointing experience with another real estate network, meeting Swixim International marked a turning point. What convinced them: the human connection with the head office, transparent communication, and the international dimension of the concept, reinforced by the credibility of the Swiss Made label.
“We quickly saw a solid project, a real development plan. That’s what we lacked before,” they admit.
A Gradual but Promising Integration
Recently integrated, they already describe positive initial contacts and solid technical support, especially with management tools. Although the onboarding training isn’t complete, early interactions—even via videoconference—have been reassuring: “Meeting the founder and his wife from the start is very engaging.”
They also appreciated being connected with other franchisees, allowing them to gather objective feedback on how the network operates.
A Strong Local Presence and Clear Regional Ambitions
The agency is located in Ribeauvillé, at the heart of the Wine Route—a tourist, cultural, and promising area. “Property prices are high here, and the number of sales is above average—it’s a very dynamic market,” they emphasize.
Their strategy is already clear: open a second agency in Colmar, hire at least five employees, and strengthen their regional presence. “We’re in warrior mode for development,” they state with conviction.
A Clear Vision of the Profession and a Message for Future Franchisees
“If you dream of real estate and are ready to work hard, go for it. If you're looking for passive income without involvement, this isn't for you,” they say candidly.
They stress the importance of mutual commitment with the franchisor and clear goal-setting.
Trust, Motivation, Ambition... and Hope
After a week in the Swixim world, these four words best sum up their mindset. Encouraging beginnings, driven by contagious energy and a clear strategic vision.
